Your brand has places to be.

let’s get it there.

Whether you’re mapping out a route from scratch or refining what’s already in motion, this is where your ideas turn into a brand people notice. And remember.

Start Your Project

WHAT DO YOU NEED HELP WITh?

Whether you’re building the brand, the website or the visual system around it, this is where to begin.

Branding

Sketch of a passport with a globe emblem and a star symbol on the cover, on a pink background.

A clear, confident brand with strong foundations built to grow with you.

Start the Journey

Website

Illustration of a laptop computer with an open screen displaying a webpage with a landscape image and text.

A site that does the talking for you. Built to handle business, not just sit there.

Take me there

Socials

Line drawing of a hand making the peace sign with two fingers raised.

Templates and support that do the heavy lifting, so you can just enjoy the ride.

Tell me more

Building brands that go places.

HEY, I’M CHLOE!

🇬🇧 UK-based designer 🗺️ Professional wanderer

💻 8+ years in the game 🧭 Your creative co-pilot

I help founders turn "good instincts" into brands that actually work.

With over eight years in the industry, I know the difference between a fleeting trend and a brand built for the long haul.

Why the travel theme? I spend half my life planning my next trip—and the other half building brands. To me, the best businesses should feel exactly like exploring somewhere new: exciting, intentional, and worth the investment.

A woman with long red hair smiling and looking to her left, wearing a white tank top with colorful starfish and seaweed designs and striped blue and white pants, with a background featuring a maroon and cream abstract design including a compass and a shell outline.

Featured project

R12 Botanical

A full brand identity, Shopify website, packaging system and content toolkit for a natural skincare brand built to grow.

From product labels and social templates to the full Shopify website and pop-up materials, R12 Botanical shows how a brand system can stretch across every touchpoint — and still hold its shape when the business has to adapt.

Project details:

Brand identity

Shopify website

Packaging system

Social toolkit

Print and pop-up collateral

VIEW THE PROJECT

You bring the vision; I provide
the route.

You likely already know what you want your brand to feel like — you just need the map to get there. I bridge the gap between 'great idea' and 'actual execution' by filtering the noise and making decisions that stick. No detours. No second-guessing. Just a clear path to a brand that knows where it’s going.

let's work together

WAYS TO WORK TOGETHER

Whether your brand needs stronger foundations, a better online home or more consistency across every touchpoint, there’s a route designed for where your business is now.

A full strategic identity system for founders ready to build a brand with stronger foundations.

View this package
A considered website built around your brand, your goals and how people actually use it.

View this package
Custom Canva templates and visual systems to help your brand show up consistently.

View this package
Ongoing design support for active brands that need regular, polished visual content.

View this package
Not every project fits neatly into a package. I also support brands with one-off design assets, creative direction and brand add-ons when the fit is right — from campaign visuals and launch graphics to presentation decks, brand collateral, packaging design, PDF guides, website updates and AI-assisted imagery.
If you’re not sure where your project sits, send me a note and I’ll point you in the right direction.

Tell me what you need

View all Packages

STRATEGY FIRST

🗺️

BRANDS THAT GO PLACES

✈️

BUILT TO GROW

🌴

STRATEGY FIRST 🗺️ BRANDS THAT GO PLACES ✈️ BUILT TO GROW 🌴

A simple illustration of an unfolded map with multiple winding roads and a star symbol in the upper right corner.

OFF-MAP? IT HAPPENS.

You have the vision, but the route isn't clear yet. Let’s talk. I’ll help you navigate the options and find the service that gets you where you need to be. No navigation skills required.

Let's Chat

Stories and feedback from the businesses I’ve helped take off.

Client Testimonials

R12 Botanical

“Chloe was very attentive and helpful, always went above and beyond and I could tell she wanted nothing but the best possible outcome for my website/brand. She also did an impressive job at really understanding exactly what it is I wanted.”

— Reece C.

Dietitian Success Center

“Chloe is incredibly talented and SO easy to work with. She is organized, efficient and very clear with project parameters, timelines and processes. She nailed our re-brand on the first go, and we are so thrilled with her work.”

— Krista K.

Amara's Light

“I absolutely loved working with Chloe at Overton Design Studio. Her attention to detail and passion for design is apparent. I highly recommend her to anyone needing branding/rebranding! Absolutely worth the investment.”

— Kendall W.