Your brand has places to be.

Overton Plane

let’s get it there.

Whether you’re mapping out a route from scratch or refining what’s already in motion, this is where your ideas turn into a brand people notice. And remember.

Got a destination in mind?

Fast-track to your service below. Otherwise, take the scenic route — the view is better from here.

Empty handwritten note or paper with a red border.

Branding

A clear, confident brand with strong foundations built to grow with you.

Start the Journey
Blank notebook with a maroon border on a white background.

Website

A site that does the talking for you. Built to handle business, not just sit there.

Take me there
Tell me more
Blank white sheet of paper with red borders.

Socials

Custom templates and support that do the heavy lifting, so you can just enjoy the ride.

STRATEGY FIRST

DESIGN WITH PURPOSE

BUILT TO GROW

STRATEGY FIRST DESIGN WITH PURPOSE BUILT TO GROW

A woman with long red hair and sunglasses relaxing on a hammock by the water, working on a laptop.
Red Shell
Yellow Umbrella

You bring the vision; I provide the route.

You likely already know what you want your brand to feel like—you just need the map to get there. I bridge the gap between 'great idea' and 'actual execution' by filtering the noise and making decisions that stick. No detours. No second-guessing. Just a clear path to a brand that knows where it’s going. 

clear routes

good company

better views

Strategic branding + identity

The Brand Takeoff

Now boarding: Founders ready to upgrade. The full experience — maximum impact, zero turbulence.

Clear the runway. You have the vision, the taste, and the ambition. You just need the vehicle to get it off the ground.

The Brand Takeoff takes your scattered notes and turns them into a visual system that actually flies. We define what you stand for, how you look, and how you show up.

No guessing. No "winging it." Just a brand that looks like it knows exactly where it’s going.

Compilation of presentation slides showcasing brand guidelines for R12 Botanical. Includes brand overview, social media overview, hierarchy, product photography, packaging design, logo mark, and a thank you slide.
    • Brand clarity questionnaire

    • Strategy-led creative direction presentation

    • 2× Creative direction routes (including moodboards)

    • Full logo suite (primary, secondary, submark / logo mark)

    • Colour palette & Typography system

    • 8× Custom icons / illustrations

    • Custom brand pattern suite

    • Comprehensive brand guidelines (PDF)

    • Final file formats (AI, EPS, PNG, JPG, PDF & SVG)

  • Around 3–4 weeks from start to finish, with two rounds of revisions included.

  • Starting from £X

clear for takeoff
website design

the website journey

Now boarding: Brands ready to be seen, not just found.

Your website isn’t just an address; it’s a destination.

The Website Journey brings your brand to life online. We build sites that are easy to navigate, impossible to ignore, and built to handle business.

Designed around your goals, not just passing trends. It’s a site that feels like you from the very first click.

Screenshot of a website homepage for Kate Morrow, IBCLC, showing a woman holding a baby and a healthcare worker, with text about personalized breastfeeding support and a schedule button.
    • Website design aligned to your brand identity

    • Up to 5 core pages

    • Desktop and mobile-responsive design

    • Thoughtful layout and user flow

    • Full platform build + styling

    • Favicon design & implementation

    • Launch-ready handover + 2 weeks post-launch support

  • A clear, guided process over 2–4 weeks, with time built in for feedback and refinements.

  • Starting from £X

Let's build it
Social Templates

The Content Kit

Now boarding: Perfectionists tired of playing catch-up.

Travel smart. Because staring at a blank Canva canvas is nobody's idea of a holiday. The Content Kit is for when you want your posts to look polished without starting from scratch every time you open Instagram.

You get a suite of custom templates designed around your brand, so posting becomes a simple drag-and-drop operation. Consistent results, half the effort.

    • Custom-designed social media templates

    • 4× Post templates

    • 4× Story templates

    • 4× Highlight covers

    • Profile icons & supporting graphics

    • Fully editable Canva files + Usage guidance

  • Around 1–2 weeks from start to finish, with one round of revisions included.

  • Starting from £X

Get the Kit
Social Support

The Social Stopover

Now boarding: Brands that need to keep moving.

Even the best engines need refueling. You launched the brand. Now you have to maintain it. The Social Stopover is flexible design support that keeps your visual standards high, without adding detours to your day.

Perfect for campaign graphics, content refreshes, or just ensuring your feed never looks like an afterthought.

    • Up to 8 static social media designs (posts or stories)

    • Designed in line with your brand identity

    • Fully editable Canva files

    • One monthly design delivery

    • Design-only (you supply the words)

    • No carousels or videos (unless we discuss it)

    • No account management or analytics—just great visuals.

  • Starting from £X (3-month minimum).

Let's talk support
Illustration of a coconut drink with a straw, a flower, and a star-shaped decoration.

You have the vision, but the route isn't clear yet. Let’s talk. I’ll help you navigate the options and find the service that gets you where you need to be. No navigation skills required.

OFF-MAP? IT HAPPENS.

Let's Chat

HEY, I’M CHLOE!

UK-BASED DESIGNER
PROFESSIONAL WANDERER
8+ YEARS IN THE GAME

I help founders turn "good instincts" into brands that actually work.

I’ve spent over eight years in the industry before taking this studio full-time, so I know the difference between a fleeting trend and a brand built for the long haul.

Why the travel theme? I spend half my life planning my next trip—and the other half building brands. To me, the best businesses should feel exactly like exploring somewhere new: exciting, directed, and worth the investment.

Client Testimonials

Stories and feedback from the businesses I’ve helped take off

  • My main focus is the full brand journey. However, I do occasionally take on shorter, bespoke projects if the fit is right. Unsure? Just ask.

  • Yes. A 50% deposit secures your slot. The remaining balance can be split into a plan that works for you.

  • You’ll get a neatly organised folder with every asset you need—JPEG, PNG, PDF, SVG, EPS and AI.

  • Branding typically takes 3–4 weeks. Websites up to 4 weeks. Timelines are confirmed before we start, so you’re never left wondering.

  • Absolutely! I work with clients worldwide. Borders don't apply.

Frequently asked questions

LOST & FOUND


Navigation is tricky. Here is the map.
(No compass required).

READY FOR TAKEOFF?

Your brand has sat on the tarmac long enough. If you’re ready to turn your ideas into something that finally feels right, I’d love to hear about it.

Start the Journey