Your brand has places to be.

Overton Plane

let’s get it there.

Whether you’re mapping out a route from scratch or refining what’s already in motion, this is where your ideas turn into a brand people notice. And remember.

Got a destination in mind?

Fast-track to your service below. Otherwise, take the scenic route — the view is better from here.

Branding

Sketch of a passport with a globe emblem and a star symbol on the cover, on a pink background.

A clear, confident brand with strong foundations built to grow with you.

Start the Journey

Website

Illustration of a laptop computer with an open screen displaying a webpage with a landscape image and text.

A site that does the talking for you. Built to handle business, not just sit there.

Take me there

Socials

Line drawing of a hand making the peace sign with two fingers raised.

Templates and support that do the heavy lifting, so you can just enjoy the ride.

Tell me more

Building brands that go places.

HEY, I’M CHLOE!

🇬🇧 UK-based designer 🗺️ Professional wanderer


💻 8+ years in the game 🧭 Your creative co-pilot

I help founders turn "good instincts" into brands that actually work.

With over eight years in the industry, I know the difference between a fleeting trend and a brand built for the long haul.

Why the travel theme? I spend half my life planning my next trip—and the other half building brands. To me, the best businesses should feel exactly like exploring somewhere new: exciting, intentional, and worth the investment.

A woman with long red hair smiling and looking to her left, wearing a white tank top with colorful starfish and seaweed designs and striped blue and white pants, with a background featuring a maroon and cream abstract design including a compass and a shell outline. 
Strategic branding + identity

The Brand Takeoff

Now boarding: Founders ready to upgrade. The full experience — maximum impact, zero turbulence.

Clear the runway. You have the vision, the taste, and the ambition. You just need the vehicle to get it off the ground.

The Brand Takeoff takes your scattered notes and turns them into a visual system that actually flies. We define what you stand for, how you look, and how you show up.

No guessing. No "winging it." Just a brand that looks like it knows exactly where it’s going.

Compilation of presentation slides showcasing brand guidelines for R12 Botanical. Includes brand overview, social media overview, hierarchy, product photography, packaging design, logo mark, and a thank you slide.

    • Brand clarity questionnaire

    • Strategy-led creative direction presentation

    • 2× Creative direction routes (including moodboards)

    • Full logo suite (primary, secondary, submark / logo mark)

    • Colour palette & Typography system

    • 8× Custom icons / illustrations

    • Custom brand pattern

    • Comprehensive brand guidelines (PDF)

    • Final file formats (AI, EPS, PNG, JPG, PDF & SVG)

  • Around 3–4 weeks from start to finish, with two rounds of revisions included.

  • Starting from £2,600

clear for takeoff 
website design

the website journey

Now boarding: Brands ready to be seen, not just found.

Your website isn’t just an address; it’s a destination.

The Website Journey brings your brand to life online. We build sites that are easy to navigate, impossible to ignore, and built to handle business.

Designed around your goals, not just passing trends. It’s a site that feels like you from the very first click.

Screenshot of a website homepage for Kate Morrow, IBCLC, showing a woman holding a baby and a healthcare worker, with text about personalized breastfeeding support and a schedule button.

    • Website design aligned to your brand identity

    • Up to 5 core pages

    • Desktop and mobile-responsive design

    • Thoughtful layout and user flow

    • Full platform build + styling

    • Favicon design & implementation

    • Launch-ready handover + 2 weeks post-launch support

  • A clear, guided process over 2–4 weeks, with time built in for feedback and refinements.

  • Starting from £1,800

Let's build it 
Social Templates

The Content Kit

Now boarding: Perfectionists tired of playing catch-up.

Travel smart. Because staring at a blank Canva canvas is nobody's idea of a holiday. The Content Kit is for when you want your posts to look polished without starting from scratch every time you open Instagram.

You get a suite of custom templates designed around your brand, so posting becomes a simple drag-and-drop operation. Consistent results, half the effort.

A smartphone screen displaying availability schedule for in-home, office, and virtual consultations, with dates and times listed for Monday, Tuesday, and Friday. Alongside are two promotional flyers: one highlighting client love with a quote about breastfeeding support, and another advertising a free prenatal breastfeeding class at Rainbow Blossom in Louisville, KY.

    • Custom-designed social media templates

    • 4× Post templates

    • 4× Story templates

    • 4× Highlight covers

    • Profile icons & supporting graphics

    • Fully editable Canva files + Usage guidance

  • Around 1–2 weeks from start to finish, with one round of revisions included.

  • Starting from £495

Get the Kit 
Social Support

The Social Stopover

Now boarding: Brands that need to keep moving.

Illustration of a yellow folder with 'Week 1' written on it, set against a brown background with palm tree and hand holding a peace sign in the background.

Even the best engines need refueling. You launched the brand. Now you have to maintain it. The Social Stopover is flexible design support that keeps your visual standards high, without adding detours to your day.

Perfect for campaign graphics, content refreshes, or just ensuring your feed never looks like an afterthought.

    • 8 static social media designs (posts or stories)

    • Designed in line with your brand identity

    • Fully editable Canva files

    • One monthly design delivery

    • Design-only (you supply the words)

    • No carousels or videos

    • No account management or analytics—just great visuals.

  • Starting from £350 per month (3-month minimum).

Let's talk support
A simple illustration of an unfolded map with multiple winding roads and a star symbol in the upper right corner.

OFF-MAP? IT HAPPENS.

You have the vision, but the route isn't clear yet. Let’s talk. I’ll help you navigate the options and find the service that gets you where you need to be. No navigation skills required.

Let's Chat

STRATEGY FIRST

🗺️

BRANDS THAT GO PLACES

✈️

BUILT TO GROW

🌴

STRATEGY FIRST 🗺️ BRANDS THAT GO PLACES ✈️ BUILT TO GROW 🌴

You bring the vision; I provide
the route.

You likely already know what you want your brand to feel like—you just need the map to get there. I bridge the gap between 'great idea' and 'actual execution' by filtering the noise and making decisions that stick. No detours. No second-guessing. Just a clear path to a brand that knows where it’s going. 

Stories and feedback from the businesses I’ve helped take off.

Client Testimonials

R12 Botanical

“Chloe was very attentive and helpful, always went above and beyond and I could tell she wanted nothing but the best possible outcome for my website/brand. She also did an impressive job at really understanding exactly what it is I wanted.”

— Reece C.

Dietitian Success Center

“Chloe is incredibly talented and SO easy to work with. She is organized, efficient and very clear with project parameters, timelines and processes. She nailed our re-brand on the first go, and we are so thrilled with her work.”

— Krista K.

Amara's Light

“I absolutely loved working with Chloe at Overton Design Studio. Her attention to detail and passion for design is apparent. I highly recommend her to anyone needing branding/rebranding! Absolutely worth the investment.”

— Kendall W.

Frequently asked questions

LOST & FOUND

Navigation is tricky. Here is the map.
(No compass required).

  • My main focus is the full brand journey. However, I do occasionally take on shorter, bespoke projects if the fit is right. Unsure? Just ask.

  • Yes. A 50% deposit secures your slot. The remaining balance can be split into a plan that works for you.

  • You’ll get a neatly organised folder with every asset you need—JPEG, PNG, PDF, SVG, EPS and AI.

  • Branding typically takes 3–4 weeks. Websites up to 4 weeks. Timelines are confirmed before we start, so you’re never left wondering.

  • Absolutely! I work with clients worldwide. Branding without borders.

READY FOR TAKEOFF?

Your brand has sat on the tarmac long enough. If you’re ready to turn your ideas into something that finally feels right, I’d love to hear about it.

Start the Journey